Base on the American Customer Satisfaction Index study released today, in collaboration with consulting company ForeSee Results, shows that U.S. citizens are most content with Google. The satisfaction score in its case reaches 86%, a 10.3% increase as of last year. The category of portals and search engines is dominated by the Mountain View-based giant, while its all-time competitor, Yahoo!, falls on the second place.
With a decrease of 2.5%, Yahoo!’s satisfaction score hits a poor (compared with Google’s percentage) 77%. Results offer three explanations for the downfall of the Sunnyvale-based company, which, in 2007, held the first position. First of all, it was the negative media coverage, which included reports on Yahoo!’s financial drop, internal fights and turbulent negotiations regarding a takeover from Microsoft, that took its toll on the company. That is all for now guys and stay tuned for latest news!
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